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A new social experiment conducted by Dove has illustrated the ongoing conflict women have with recognising beauty. The experiment was carried out in response to research that revealed that an alarming 80 per cent of women feel anxious about the way they look. The brand has documented the results in a short film Dove: Patches being released on YouTube. George Koshy, Category Head, Personal Wash, Hindustan Unilever Ltd said, “Through the film, we show that a positive state of mind and openness can help them feel more beautiful.”
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