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When Sujoy Ghosh released his 15 minute-short film clip Ahalya on YouTube last month, it garnered a staggering five million hits in quick time.
Enthused by such responses, companies and big names in the film industry are looking to cash in on the craze for short movie clips, especially from people on-the-go.
While global entities like YouTube are creating infrastructure to boost production of such content, big names in Bollywood like Rohan Sippy too are planning to make short digital films. Sippy is gearing to launch a mini series called ‘ Client ’ starring Bipasha Basu on the online platform.
“We are fascinated with the new screens in our lives, which is the mobile and the digital screen. We are looking to make a couple of digital films,” Sippy said.
Jyoti Despande, CEO of Eros International, points out that the idea is to give consumers entertainment on their fingertips.
Despande notes that besides becoming an additional revenue source through digital advertisement, transactional revenue too can see a spurt. Besides, she notes it can also help curb piracy.
Singapore-based Muvizz.com, a platform which offers filmmakers an opportunity to create content, is also looking at such opportunities. “We will be offering our platform for movie makers to create content.
It provides them not just a platform to showcase their talent but also reach a wider audience through the digital platform,” Abayanand Singh, Founder, Muvizz.com, said. YouTube recently has partnered with Subhash Ghai’s film school Whistling Woods International to set up a new YouTube Space in Mumbai. Through this collaboration, India's popular up-and-coming YouTube creators will have free access to Whistling Woods’ studios’ high-end audio, visual and editing equipment, in addition to training programmes, workshops and community events.
YouTube has a similar collaboration for YouTube Spaces in Los Angeles, London, Tokyo, New York City, Sao Paulo, and Berlin. The first Space was launched in 2012.
“By working with WWI, we hope to empower India’s next generation of digital creators and WWI students to learn, connect, and create new content, by giving them access to fantastic studios and cutting edge audio, visual, and editing equipment,” said David Macdonald, Asia Pacific Head of YouTube Space.
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