The Vodafone Foundation will celebrate the International Women’s Day (March 8) with a “Red Rickshaw Revolution” in which three women will traverse the 1,500-km distance between Delhi and Mumbai in nine days in a red autorickshaw.

Raise awareness

The initiative is meant to celebrate the achievements of ordinary women doing extraordinary things across India to raise money for three NGOs which are working to empower women, the company said here in a statement on Tuesday.

Raising awareness about India’s unsung women heroes and to raise funds, the three women, Laura Turkington, Carina Deegan and Sunita Choudhary (Delhi’s first woman autorickshaw driver) will leave Delhi on March 9 and travel through Haryana, Rajasthan, Gujarat and Maharashtra, arriving in Mumbai on March 18.

Along the route, they will discover and encounter ordinary women doing extraordinary things, which would be streamed onto the dedicated website www.redrickshaw.in using innovative technology.

While Laura is the Director of the Vodafone Foundation in India, Carina is a Foundation support.

Setting the stage for Women’s day on Tuesday, Vodafone celebrated the spirit at all-women Angel Stores across the country. It is a pioneering concept of retail stores, managed and run completely by women employees. At present, Vodafone has 15 such outlets across 13 states.

virendra.pandit@thehindu.co.in

(This article was published on March 5, 2013)
XThese are links to The Hindu Business Line suggested by Outbrain, which may or may not be relevant to the other content on this page. You can read Outbrain's privacy and cookie policy here.