Marketing

Fashion in the Metaverse

Our Bureau | Updated on: Jan 24, 2022

Digital avatars and the clothes they’ll wear

Apparel and accessories brands are already giving a thought to what people’s digital avatars will wear in the metaverse. Gucci, Ralph Lauren, Louis Vuitton and Burberry have all shown a glimpse of their virtual fashion line. Last year, Gucci created a virtual Gucci garden on gaming platform Roblox. But the well-known haute couture brands may face competition from nimble digital clothing brands in the metaverse. For instance, there are over 100 brands on DressX, a virtual fashion boutique that tests digital dresses.

Published on January 24, 2022
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