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Srinivasan Swamy, Chairman of R K Swamy Hansa group, has become the first Indian to take over as the Chairman and World President of the International Advertising Association (IAA).
The affable Swamy, known as Sundar to friends and family, takes over the reins of the global body from ad professional Felix Tataru from Romania. He will lead a team of 25 executive committee members from countries ranging from India, the US, the UK, Austria, Italy, Poland, Ghana, Australia, Russia, to the Netherlands.
Swamy did his engineering from Chennai and management studies from Jamnalal Bajaj Institute before joining the family concern R K Swamy. He has been a mover and shaker in the organising of exciting industry events like Goafest. Significantly, IAA World Congress will be held in Kochi next February.
Underwhelming UX
Across all industries, at least 84 per cent of consumers say their experiences with using digital tools and services fall short of expectations, according to the Gartner, Inc. Digital Consumer Experience Index.
Gartner conducted an in-depth survey of customer engagement with and reactions to common digital use cases across 11 industries, which included actions such as placing a retail order, submitting a service request to a bank, purchasing life insurance, paying a government bill, and checking the status of healthcare benefits. The specific elements of total digital experience probed were consumers’ level of trust, perceived ease of use, benefits received, such as saving time or money. In banking, only 16 per cent of respondents rate their digital perceptions in the top quartile of the index.
Tailored campaign
Textile major Raymond has announced an association with Varun Dhawan and Anushka Sharma’s film Sui Dhaaga- Made In India , which tells the inspiring story of two entrepreneurs to create their own independent fashion label. “With a vision to train over one lakh tailors by the end of 2020 through our initiative, the seamless brand integration with Sui Dhaaga - Made in India is an apt fitment for us,” says Sanjay Behl, CEO, Lifestyle Business, Raymond Ltd. Manan Mehta, VP - Marketing and Syndication, Yash Raj Films, says, “ Sui Dhaaga rekindles the spirit of entrepreneurship and craftsmanship, living true to ‘Make In India.’
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