“In ADK we found a partner with a synergistic fit”

The reason we were looking for a partner is because as founders, we were not getting any younger and since we are a professional company employing professionals, it was appropriate to ensure a partner who would continue the culture of professionalism, when we step down from the active management of the company.  

We had been in talks with other US-based networks. Ultimately they did not fructify for various reasons ranging from structural issues to a mismatch in business priorities. With ADK we found a partner where there was a synergistic fit in terms of: Low geographical overlap of markets; complementary client mix, with no conflicts of interest; services mix that is mutually supportive – both, for our organisations and for our clients. This gives us the opportunity to deepen engagements with existing clients, and appeal to a wider cross-section of clients.   

ADK is the third largest agency network in Japan. It brings with it a rich history of traditional marketing communication skills, increasing focus on digital services, long-standing client relationships, and presence in most of the key markets in Asia, Europe and the US. Whereas, Rage, with its digital marketing communication focus, complements ADK’s traditional strengths to offer its clients a well-rounded communication strategy that encompasses traditional and digital media seamlessly. Additionally, Rage’s presence in India and Australia, allows ADK to expand its geographical coverage and, simultaneously, aids Rage in extending its services to ADK’s global clients with a presence in India and Australia.   

Rage is a ‘digital only’ company. Rage’s expertise is in bringing to bear all the different disciplines that make up digital marketing communications – strategy, ideation, technology, optimisation – under one roof and offering them seamlessly to clients. Being a full-service digital communications company, our services extend from creating consumer-centric digital web presences (for example, web sites, eCommerce platforms, mobile apps) to digital marketing that includes varied types of advertising solutions (organic search, paid search, performance and programmatic marketing), platforms (social media, CRM platforms, bespoke platforms), technologies and technology stacks.  For several of our clients we provide cross-border services comprising markets in Asia, Europe and North America.   

Both the founders continue to be on the board of the company and continue to have executive responsibilities over the deliverables of the company and its key metrics.