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Publicis Communications has announced the merger of its in-house technology-enabled experiential arm, Solutions, with its brand activation and experiential shopper agency, Arc Worldwide. This merger is effective immediately. A press release says the development fits perfectly with Arc Worldwide’s plans to expand in India.
Solutions’ entire team and roster of clients will now come under the Arc umbrella. The newly merged entity will be called Arc Worldwide, and will be headed by Vandana Verma, Executive Vice-President and India Head at Arc.
Arc Worldwide is globally one of the top three agencies in the experiential and shopper marketing gamut. It is present in 40 countries serving over 400 brands. The agency’s ‘Irresistible Commerce’ philosophy moves people to like, share and participate, and ultimately make a purchase. Arc’s key clients in India include Amazon, P&G, Huawei, Heineken, Bajaj and Häagen-Dasz. Solutions is an innovative and ideas-led digital offering serving some of India’s major marketers including HP, ITC, Fitbit, CP Plus, Usha and Sandisk.
Speaking about her vision for Arc Worldwide, Vandana Verma said, “Solutions will add immense value to Arc through its expertise across technology-enabled solutions, paperless retail audits, merchandising and real-time consumer feedback, among others. The merger will now help us lead experiential planning, data-driven shopper insights, and mobile-tracking and analytics-led initiatives designed to help our clients reach empowered consumers.”
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