Akshay Kumar to endorse Eveready batteries

Our Bureau Kolkata | Updated on April 19, 2011

The Eveready brand, after a hiatus of five years, will once again have an ambassador.

Eveready Industries India Ltd, the owner of the Eveready brand in India, on Monday announced that it has signed up Akshay Kumar to endorse the brand for an undisclosed timeframe.

The company primarily promotes dry cell batteries under the Eveready brand umbrella. Amitabh Bachchan was its ambassador for a two-year period between 2004 and 2006.

‘Give Me Red'

The ‘Give Me Red' advertising campaign was popular in the nineties, sans an ambassador.

The company also markets torches, lighting instruments, lanterns. According to Mr Deepak Khaitan, Vice-Chairman, the packet teas, which are currently under the Eveready brand, is likely to have a different brand name.

Published on April 19, 2011

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