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IDEA Cellular conducted a national inter-school contest, Kaho What's your Idea, in Kochi on Sunday to spotlight students' cerebral skills such as conceptualising a story and memorising besides testing general knowledge and grip on current affairs.
The initiative, content-partnered by Derek O'Brien and Associates, had 102 participants from 18 schools, out of which six students elevated to compete for the “City Winner.”
Designed by counsellors, principals and faculty from different schools, the finale will be a succession of rounds – Instant Recharge, Talk Time, Memory card, Key pad locked and Speed Dial – to test the contenders' thought process and holistically evaluate capabilities.
Mr Ramakrishna B, COO – Kerala Idea Cellular, said the programme will reach out to over two lakh children in 3,000 schools across 100 Indian cities.
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