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Page Industries Ltd has signed an agreement with global swimwear brand Speedo International Ltd to become the exclusive licensee to manufacture, market and distribute the Speedo brand in India.
Page Industries will introduce a range of Speedo products, including, swimwear, watershorts, apparel, equipment and footwear. All the product categories will be available on the shelves starting January 2012, although the agreement is with effect from July 1, 2011.
Pointing out that a large number of people in India are now taking up swimming as a fitness and lifestyle option, Mr Sunder Ashok Genomal, Managing Director, Page Industries Ltd, said Speedo's product technology and marketing leadership, clubbed with Page Industries' expertise in manufacturing and distribution, will forge a mutually beneficial partnership.
Page Industries Ltd is engaged in the manufacture, distribution and marketing of innerwear and leisurewear for men and women. The company is the exclusive licensee of Jockey International Inc (USA) in India, Sri Lanka, Bangladesh, Nepal and the UAE and for Speedo International Ltd in India. — Our Bureau
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