Venture capital firm SAIF Partners has invested Rs 10 crore in >TravelTriangle.com .

Launched in 2010 by three IIT post-graduates, the company is a marketplace for travel agents who can provide customised tour packages to travellers at the best prices.

TravelTriangle.com enables customers to connect with multiple local travel agents, get quotations, customise their trips according to their preferences, and book through the site directly. The company has already clocked $3.5 million in annual gross transaction value run rate (not actual sales but transactions).

Providing the right agent to meet the traveller’s requirement is the key value proposition of TravelTriangle.com. This not only guarantees better prices but also tailor-made holiday packages for the customer. Users can go through over 1,400 reviews of agents written by other travellers before making a choice.

Mukul Singhal, Principal, SAIF Partners, said, “Tours and packages is a large and growing market in India. There is a big pain point around fulfilment and customisation. We liked what TravelTriangle has done so far and would like to participate in the journey of such a great team.”

Sankalp Agarwal, Co-founder & CEO at TravelTriangle.com said, “We already have 30,000 to 40,000 uniquely-personalised itineraries from 430 travel agents on our Web site. Thanks to the reliable fulfilment we offer, we have a number of repeat customers and positive reviews on the site. Although the company is profitable, we felt a need to invest in technology and product. This round of funding from SAIF Partners will enable us to create intelligence around pricing, engine, user data and mobile.”

TravelTriangle.com is an international platform, having served customers from 33 countries with the majority being from India. The company invests heavily in Big Data analysis to empower agents to provide personalised services for travellers.