Companies

Tollywood's Mahesh Babu is new brand ambassador for ITC's Vivel

Our Bureau Hyderabad | Updated on March 31, 2011

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Diversified ITC Group's Personal Care Brand, Vivel Ultra Pro Anti-dandruff shampoo, has recently signed Tollywood actor Mahesh Babu as the brand ambassador.

Mr Nilanjan Mukherjee, Head of Marketing, Personal Care Products Business, ITC Ltd, in a statement said, “ITC's Vivel Ultra Pro aspires to be the most preferred shampoo in its category.”

Scientists at the ITC R&D Centre have created Vivel UltraPro's special Actipro-Z complex formula after intensive consumer research.

The unique Actipro–Z formula combines dandruff fighting properties, moisturisers and conditioners, making it a complete hair care solution.

Published on March 31, 2011

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