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Warner Bros. Consumer Products India, has signed a deal with Exelixi Management Ltd to roll out Kids WB stores across the country over the next five years.
Kids WB – Warner Bros. Consumer Products’ latest retail concept – houses all Warner Bros. licensed merchandise across its categories and properties under one roof. The properties include Tom and Jerry, Looney Tunes, Tweety, Scooby-Doo, as well as DC Comics Super Heroes including Superman and Batman.
Exelixi will expand the Kids WB stores from the current count of four to 75 across India over the next five years.
Javier Garza, Managing Director, WBCP India, said, "As part of our retail strategy, we’re focused on expanding our reach of products through a one-stop-shop for our entire Warner Bros. branded merchandise range."
Prasar Sarma, Director of Exelixi Management, “product licensing is a fast-growing market in India and we hope to learn from them in the same way they can learn from us.”
Kids WB stores will have two retail formats including stand-alone stores housed in prominent malls in major city centres; and shop-in-shops or branded corners housed in department stores and hyper markets.
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