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Hindustan Coca-Cola has signed on actor Vishal to endorse its beverage brand Thums Up. He will be the brand ambassador in Tamil Nadu, says a press release from the company. The company has shot a new TV commercial with the actor. Conceptualised by Leo Burnett, it has been created by Sainath Saraban, National Creative Director Leo Burnett, and directed by Kapil Sharma under the RU Films production banner. Music was composed by Ram Sampath of Omgrown Music. The campaign will be amplified through a 360-degree integrated communication plan.
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