Comments
Global sportswear major Adidas decided on Tuesday to extend its partnership with Indian cricketer Rohit Sharma as its brand ambassador. The ace batsman has been associated with the company since 2013 and has been the face of Adidas India.
He recently became the third fastest batsman —along with former India skipper Sourav Ganguly—to have completed 8,000 runs in one-day-international (ODI) cricket.
As a strategy the company has been focusing on associating with young talent and in recent times has signed up sports stars such as Hima Das, Manpreet Singh, and Swapna Barman as its brand ambassadors.
In a statement, Sharad Singla, Director, Brand Marketing, Adidas India said, “At Adidas, we believe through sport, we have the power to change lives, and our association with Rohit will craft new journeys for youth to look upto.”
Comments
COMMENT NOW
Comments
Comments have to be in English, and in full sentences. They cannot be abusive or personal. Please abide by our community guidelines for posting your comments.
We have migrated to a new commenting platform. If you are already a registered user of TheHindu Businessline and logged in, you may continue to engage with our articles. If you do not have an account please register and login to post comments. Users can access their older comments by logging into their accounts on Vuukle.