Companies

Now, a wearable device to monitor cows’ breeding activity

Rutam Vora Ahmedabad | Updated on January 02, 2020 Published on January 02, 2020

A file photo of Gir desi cows (Representative Image)   -  THE HINDU

Designed with help from IIT-Mumbai, the device can detect breeding cycle of the animal

Dairy technology solutions provider Prompt Equipments has tied-up with Indian Institute of Technology, Mumbai (IIT-Mumbai), to make indigenous smart wearable devices for the cattle to help the cattle-rearing community to identify crucial intervals during cow breeding.

The Ahmedabad-based company has launched a wearable belt named “BovSmart” using Internet of Things (IoT) and Artificial Intelligence (AI) technologies for timely detection of the onset of the cow’s heat cycle. Breeding cows that aren’t in heat or not at the peak of the heat cycle leads to low fertility and financial and economic loss of the owner.

How the device works

This device can potentially save this loss as it sends signals of cow’s heat cycle to a receiver, which alerts the system and the company, subsequently, sends these alerts to farmers in the form of an SMS on their mobile app.

Following this alert, a cattle owner can take a decision to artificially inseminate his animal.

This reduces the calving intervals and also the expenses on the process.

IIT collaboration

“We have collaborated with IIT-Kanpur and IIT-Mumbai for developing more innovative products and solutions that ensure improved productivity.

BovSmart has been developed with a specialised algorithm, and is designed to give actionable alerts which ensure timely breeding with a high success rate.

The software leads to better animal health, and improved productivity,” said Shridhar Mehta, Director, Prompt.

He also said that many more products, aimed at improving bovine and farm yields, are in the development pipeline.

Future plans

On trial basis, the belt has been experimented with 500 animals. The company aims to cover 10,000 animals in a span of next one year.

The cost of the belt is ₹4,500 and the receiver would cost ₹70,000. A receiver collects the real-time data and acts as an activity monitor of the animal.

Prompt has a presence and network in more than 50,000 villages spread across 22 States having an annual turnover of ₹150 crore.

Published on January 02, 2020
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