After conducting a seven-month-long pilot in India, Amazon Business on Tuesday announced the expansion of its Global Selling programme by launching B2B selling for Indian exporters.

With this, B2B sellers, manufacturers and exporters in India will be able to reach business customers — ranging from sole proprietors to Fortune 500 enterprises — across Amazon’s international marketplaces in the US, the UK, Germany, France and Japan. The company said the pilot received a positive response with over 2,000 registered exporters for B2B global selling at present.

Peeyush Nahar, Vice-Predident, Marketplace Business, Amazon, said: “We are happy to expand the scope of our Global Selling programme in India for B2B customers, which takes another step by hiding the complexities of procurement processes of Fortune 500 companies from Indian sellers. Indian sellers can simply focus on doing what they do best: design and manufacture high-quality products. The programme will get the sellers in front of decisions-makers of Fortune 500 companies as well as medium and small corporations across the world.”

Through the programme, Indian sellers can get discounted referral fees for bulk orders, offer business pricing and receive bulk quantity discounts, maintain a single selling account to manage inventory and product listings for both B2C and B2B selling, take complete control of pricing/brand/messaging, take advantage of Amazon’s customer service through telephone and email to address and resolve issues, and receive working capital loans through Amazon’s partner institutions.

Business customers can register for their B2B Global Selling account via Amazon Seller Central.

The B2C Global Selling programme, which was launched in India in 2015, has over 32,000 exporters offering more than 90 million made-in-India products to customers across 10 global marketplaces. The 2,000 registered exporters for B2B global selling are not new sellers, but a part of the 32,000 exporter pool.

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