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Bangalore based Audio Universe has launched some of the leading international luxury audio products in India.
Products such as Cambridge Audio, Tangent, Ellipson, Soundcast, BassBuds, Xsories, Xdream, IPN Wireless and iBox will be available in India, through the time up with Audio Universe. These products are expected to compete against the likes of Bose.
The range of devices includes earphones, bluetooth headsets, home theatre systems and other audio products, ranging from Rs 600 to Rs 1.5 lakh. According to Sharad Jaiprakash, Founder and
CEO, Audio Universe, the company plans to offer its services through an online shopping portal, Audio Universe branded outlets and also through partner channels. Further, Audio Universe is also planning to expand its reach to tier 2-3 cities using the franchisee model and selling through online retailers like Amazon, Snapdeal and Shopclues, he added.
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