Baleno domestic sales cross 1 lakh units

Maruti Suzuki India on Tuesday said its premium hatchback, Baleno, crossed cumulative domestic sales of one lakh units.

Launched in October last year, it is one of the top selling models for Maruti Suzuki and has emerged as the leading premium hatchback in India.

While Baleno has gained popularity for its innovative styling, spacious interiors and class-leading features, the superior ride and handling, safety and fuel efficiency have added to its appeal among customers, the company said.

All Baleno customers have received their cars through Nexa, the new retail experience by the company.

In addition to domestic sales, 33,800 Baleno cars have been exported across the world, including to Japan and Europe.

“Baleno carries our new design philosophy and is equipped with several high-end features and technologies like Apple CarPlay that have attracted young customers. Our engineers have ensured that built on an innovative new platform, Baleno offers superior ride and handling, besides best-in-class fuel efficiency,’’ R S Kalsi, Executive Director Marketing & Sales, MSIL, said.

Safety features like dual airbags and ABS with EBD are standard in Baleno – another first for this segment. It is truly a symbol of ‘Make-in-India’, he said.

Besides the one-lakh Baleno cars sold, many customers have placed orders for the car and will receive delivery in the next few months.

“This reflects their trust in Baleno. We have optimised our production so that we can deliver their cars in the committed timeframe while ensuring the highest levels of quality,’’ Kalsi added.

As part of the 'Make-in-India', mission, Baleno is exclusively manufactured in India and it is the first car to be exported from India to Japan.

Maruti Suzuki plans to export the car to 100 international markets. Apart from Japan, the vehicle is being exported to Europe, Australia, New Zealand and Latin America.

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