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DSK Hyosung here on Thursday inaugurated its first bike showroom in the new state of Andhra Pradesh and "it is planning to make inroads into the AP market", according to COO Shivapada Ray.
After inaugurating the showroom, Sai Amrutha Innovations, he said it was the thirty-ninth showroom of the company in the country and another showroom was opened on Thursday at Chandigarh. "Visakhapatnam is the largest city in AP after bifurcation and we are bullish on the market here, as the city is set to witness rapid growth," he said.
He said the company, which had an assembling unit near Pune, had sold 1,800 superbikes last year and for the current year the target was 3,000 bikes. "We are importing the parts from our Korean partner - Hyosung - and assembling the bikes at our unit near Pune. However, we plan to set up the manufacturing plant in Maharashtra by 2017. The likely investment on the plant may be around Rs 400 crores," he said.
He said the company was doing very well in the niche segment of superbikes in the price range of Rs 2,79,000 to Rs 5,89,000 (ex showroom, Vizag) and added that the company was having a tie-up with HDFC Bank and others to finance the purchase of bikes.
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