ErosNow, the online entertainment service of film production house Eros International has struck deals with UTV and Viacom to strengthen its catalogue of Bollywood films.
The online movie platform is targeted at international viewers. Some of the titles that will now be available on the platform include Rowdy Rathore, Barfi, Rang De Basanti, Jodha Akbar, Kaminey and 50 titles from the Viacom catalogue including Special 26, Chashme Baddoor, Oh My God and Jab We Met .
These films will be a part of the subscription service of ErosNow called ErosNow Premium, the company said. Rishika Lulla Singh, CEO ErosNow, said, “With ErosNow, we have succeeded in developing a service that engages a new digital generation of South Asians globally and delivers unlimited movies at a minimal cost. ”
The movies available on the platform are in HD and offer subtitles in English, Arabic and other languages. It also provides music videos and audio tracks.