Indicating a strong growth momentum in the country’s retail industry, Kishore Biyani, Chief Executive Officer of the Future Group, said on Wednesday the group is poised to grow its revenues by about 30 per cent, from ₹30,000 crore this fiscal to over ₹40,000 crore in FY19.

Launching the Golden Harvest Sona Masoori brand of rice here, Biyani said the brand, with over 350 products across staples, spices and dry fruits, will grow to about ₹2,000 crore. The new rice brand alone will contribute ₹250 crore by next year, he said.

“Hyderabad, the city where Future Group started its journey with various retail stores and brands, is likely to see a revenue generation of about ₹4,000 crore next year, from ₹2,500 crore this fiscal,” he said.

“While Golden Harvest Sona Masoori will be offered in the two Telugu States and Karnataka, another brand, Shubra, will be sold across the country in a phased manner.”

Golden Harvest Sona Masoori rice is handpicked from the best paddy fields in South India and processed and checked using high-end Swiss technology in a plant in Karnataka, he added.

“Rice is an integral part of South Indian meals. The launch...is our attempt to be the preferred brand in this region,” he further said. “We are also working out a model where we can deliver rice at home, like milk.”

Brand film Future Consumer has collaborated with Suresh Productions and Annapurna Studios to create a film on the Sona Masoori brand.

Rana Daggubati, Director, Suresh Productions, said: “The film on Golden Harvest Sona Masoori will always be special because it brought me back into telling short form content after a long time and the other is that any story on food and family is always fun to tell. The ‘ Golden Harvest’ film captures our passion for food, in all its unique traditional and multi-cultural dimensions.”

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