Harley takes the ride to smaller cities

Press Trust of India New Delhi | Updated on January 16, 2018 Published on October 31, 2016

American iconic bike maker Harley-Davidson is riding on a wave of increasing popularity in smaller towns in India as it experiences a faster rate of growth in these places compared with metros.

The company, which has been hard-selling its Harley-Davidson riding experience, is now looking to tap India’s North-East as part of its strategy to have presence across the country.

“Like in any other global market, our metro sales are higher in terms of volume, but we are experiencing a much faster growth rate in smaller towns in India,” Harley-Davidson India Managing Director Vikram Pawah told PTI.

The company had posted sales of 2,170 units in April-September this fiscal against 2,176 units in the same period last year.

He said the company has been placing equal emphasis on the smaller cities as much as the metros, while expanding the sales network.

“Our latest showroom is in Guwahati, again another smaller city. It will serve as the hub to cater to the entire North-East region, where we believe there is a cultural sync with Harley riding experience,” Pawah said.

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Published on October 31, 2016
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