HUL, Bharti Retail to promote plastic recycling

Bindu D. Menon New Delhi | Updated on July 12, 2011 Published on July 12, 2011

FMCG major Hindustan Unilever Ltd and Bharti Retail have joined hands to launch an initiative to promote plastic recycling among consumers in the National Capital Region (NCR).

The programme, called ‘Go Recycle’ will run for three months in all the 31 Easyday and Easyday Market stores across NCR. This is a first-of-its kind initiative in India and is targeted to help reduce packaging waste and also inform and educate consumers to practice responsible consumption.

The programme will be promoted through in-store displays, leaflets and mailers. It aims to drive consumer participation through various incentive schemes, including discount coupons for buying HUL products at Easy Day stores.

Consumers who bring empty plastic bottles and pouches of any brand in five FMCG categories (tea pouches, detergent powder pouches, shampoo and conditioner bottles, toothpaste tubes and ketchup pouches and pet packs) will be given discount coupons at the ‘Easyday’ and ‘Easyday Market’ stores.

The coupons can be redeemed at these stores to buy products of the five Hindustan Unilever brands, namely Surf, Kissan, Dove, Red Label and Closeup.

Mr Nitin Paranjpe, CEO, Hindustan Unilever Ltd, said, “One of our key endeavours as part of the Unilever Sustainable Living Plan is to motivate consumers to take the small achievable actions that add up to make a big difference…. With over 700 million consumers across India using our products we believe that such small actions will promote sustainable living.”

Mr Andrew Levermore, Chief Operating Officer, Bharti Retail, said, “The ‘Go Recycle’ initiative adds another feature to our sustainability effort.”

Published on July 12, 2011
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