Percept in partnership with the Citrus Group will be organising the Sunburn Festival for the first time in Sri Lanka this year. The event will be held in October.

Organised by Percept, an entertainment, media and communications Company, the festival has been held every year since 2007.

Harindra Singh, Vice-Chairman and Managing Director, Percept Ltd, said: “Sri Lanka as a market is an untapped vibrant and a growing market for consuming entertainment, music and sports products. Sunburn, Colombo is the beginning of introducing a globally acknowledged IP to the Sri Lankan music lovers.”

Sunburn Festival was nominated among the top 10 music festivals in the world as well Asia’s biggest music festival. It was also voted as the best live entertainment event of the year 2008 and 2010 and the best festival of the year 2011 at the WOW Awards.

Sunburn in Sri Lanka will feature the Grammy winning DJ Afro Jack together with other national and international artists from all genres of music who will gather together to give live performances.

Sunburn 2011 had almost 1 lakh people from all over India and the world.

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