Pharma major Pfizer’s Global Established Products division on Thursday announced the launch of its largest selling antacid Gelusil liquid in and on the go sachet format in India.

“We have launched Gelusil liquid in a ready-to-drink, on-the-go sachet format. The sachet aims to reach out to consumers who are constantly on the go and have to rely on multiple elements of cure to settle the acidity attacks,” a company statement said.

It will be rolled out in metros, smaller towns and rural areas simultaneously, the Gelusil sachet is available across pharmacy stores and is priced at Rs 8 a sachet, it said.

Senior Director Global Established Products Partha Ghosh said, “Acidity can be a recurring condition that can strike anyone, anytime, anywhere. It can cause heartburn and serious discomfort which can impact normal work. Research reveals that many who suffer from acidity do not take it seriously and either ignore it or resort to traditional methods to deal with acidity attacks.”

While traditional methods may provide symptomatic relief, it does not address the real issue. Gelusil’s balanced formula not only provides instant relief by neutralising the acid secreted but also provides long lasting relief by protecting the stomach lining from damage due to excessive acid, Ghosh said.

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