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PharmaSecure India, an anti-counterfeit solution provider, plans to roll out specialised codes for 100 million packages to be used by the drug companies which have to incorporate such codes on all exports from July 1.
According to the notification issued by the Directorate-General of Foreign Trade (DGFT), all exports of pharmaceutical products from India have to mandatorily comply with these anti-counterfeit measures from July 1.
Consumers will be able to get the entire detail of the drug by sending the code mentioned on the drug packs through an SMS to 9901099010, said Mr Kishore Kar, Director Sales at PharmaSecure.
Companies such as Lupin, Unichem Laboratories and MSN Labs have already implemented solutions, which enable the patient to ensure authenticity of the drug by sending an SMS and getting immediate response.
India, which accounts for the third largest drug production globally by volume and 14th by value, has increasingly witnessed spurious and counterfeit drugs under the brand name of Indian drug companies. Exports account for 40 per cent of the $20 billion Indian pharmaceutical industry.
“India is leading by rolling out track and trace system for its exports. The world is watching to see how the country will implement its bold plan. India must not retreat from its July 1 implementation goal,” said Mr Thomas Woods, President and CEO of Woods International, LLC.
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