The Pittie Group, nationwide distributors for Patanjali Ayurved, has announced its distribution arrangement with Apollo Pharmacy, the largest pharmacy chain in the country. With this association, Pittie Group will ensure that a range of Patanjali Ayurved products are made available in all 2,200 Apollo stores across the country.
The new arrangement with Apollo will make Patanjali’s presence in the FMCG sector even more formidable. The brand has already caused a notable disruption in this space in the past year.
Aditya Pittie, CEO of the Pittie Group, said, “Since Apollo Pharmacy has the largest branded pharmacy network, we will be able to enhance the reach of Patanjali. This agreement is another step towards our mission of providing Patanjali’s high quality products to every Indian consumer. Over the next few months, we also plan to work with several more such key players to help the Patanjali brand grow and to strengthen our distribution network.”
Commenting on the association, a spokesperson from Apollo Pharmacy, said “The Apollo Group has been at the forefront of providing quality and accessible healthcare to all citizens of our country. Apollo Pharmacy is today the largest and most trusted brand of pharmacies in the country. It has been our standing commitment to ensure that the widest and most comprehensive range of health products is made available for the wellbeing of our consumers. In keeping with this philosophy, the partnership between Apollo and Patanjali is a natural fit. Patanjali is one of India’s best known and fast growing consumer brands and this association will help us stay committed to providing our customers with the best product choices available in the market.”
Apollo Pharmacy, part of Apollo Hospitals, is Asia's largest healthcare group. The 2,200 pharmacies provide the widest range of OTC medicines and products in various categories including vitamins, baby care products, personal care and health supplements.