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Rare Rabbit, the fashion arm of Mumbai-based textile producer and exporter Radhamani group, has launched four stores in India and will add 31 more by the end of March 2018.
There are plans to open outlets overseas and the company is in talks with franchise partners in France, Germany, Amsterdam and Gulf Cooperation Council. Rare Rabbit, a premium men’s apparel brand, started as a concept store in UB City mall in Bengaluru in September 2015. The success of the brand prompted the company to three more outlets in India – Chennai, Bhopal and Amritsar. Another three outlets at Surat, Mumbai and Kochi will be operational next week. The average price of apparel is ₹3,000. Speaking to BusinessLine at the Chennai outlet in Express Avenue mall, Manish Poddar, Owner and Creative Director, Radhamani Group, said, “Radhamani group has been in the textile manufacturing industry for 18 years.”
The company has so far invested ₹17 crore and plans to invest ₹18 crore for opening new stores in shopping malls, products and shop-in-shop models. “We are testing the market using shop-in-shop models. We have 52 point-of-sale outlets in India and plan to increase it to 100 in the next two to three years,” Poddar said.
Apart from apparels, the outlets sell ceramic bow ties costing ₹4,000-25,000 and art pieces that are priced anywhere between ₹26,000 and ₹6 lakh.
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