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Reliance Infrastructure Ltd (RInfra), through its subsidiary Reliance Cement Company Pvt Ltd, has launched Reliance Cement. With this launch, the company has made an entry into the commercial cement market.
The product is a new-age Portland Pozzollona cement manufactured at its new recently commissioned plant in Butibori, Maharashtra. It will mainly be delivered to the Vidarbha market where a channel network has been set up to service retail customers.
Sumit Bannerji, Vice-Chairman, Reliance Cement, said that the company will initially cater to the Vidarbha market, focusing on districts like Nagpur, Wardha, Chandrapur, Bhandara and Amravati. Marketing and distribution networks to other districts will be set up subsequently.
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