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In less than a year of launching ‘Access’ kitchens to enable restaurant partners to serve customers in areas where demand is high but restaurants are few, Swiggy’s kitchens have gone live across five metros.
Swiggy Access is live in Bengaluru, Delhi/NCR, Kolkata and Hyderabad and will soon start in Mumbai It aims to bring quality food closer to consumers and support its restaurant partners expand, without the cost of investing in restaurants.
Swiggy’s ready-to-occupy, Access kitchens offer restaurant partners basic amenities, where they can set up kitchens without having to pay rent or deposit to Swiggy. Additionally, restaurant partners are able to leverage insights from Swiggy to improve their menu offerings through consumer feedback analytics.
“India has 100,000 restaurants for a population of 1.25 billion, which is totally inadequate to meet the demand. We believe consumers should get access to great food choices, wherever they are and being the largest food aggregator in the country, it is our responsibility to identify and fulfil gaps in offering this choice,” Vishal Bhatia, CEO, New Supply, Swiggy, told BusinessLine.
With its launch in four new cities, Swiggy Access has already brought over 35 new restaurants to different neighbourhoods and is targeting to bring 300 new restaurant partners onboard in the next 10 cities.
Access kitchens house national brands such as Paradise Biryani and Krispy Kreme, as well as local favourites such as Vasudev Adigas, Truffles and Leon Grill.
Swiggy has over 40,000 restaurant partners on its platform, a fleet of 70,000 delivery partners who deliver 19 million orders a month and competes with Zomato, Uber Eats and Foodpanda for consumer wallet-share.
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