Swiggy looks to expand its initiative of feeding the needy

Our Bureau Bengaluru | Updated on April 02, 2020 Published on April 02, 2020

Plans to crowdsource funds from corporates and individuals for ‘Hope, Not Hunger’

Food delivery platform Swiggy has partnered with various commercial kitchens, NGOs and State governments to provide daily meals to thousands of underprivileged, daily wagers and stranded migrant labourers who have limited access to food during the 21-day lockdown, the company said.

The ‘Hope, Not Hunger’ initiative was launched last week to support the Delhi government’s programme to feed the needy. Swiggy helped organise the preparation and distribution of nutritious meals twice a day across relief camps in Delhi with the support of partners such as Compass Kitchens, Lite Bite Foods and SmartQ. The relief effort was scaled to Mumbai with the help of NGOs Pratham, HelpAge India and Yuva, with Elior India acting as the food supply partner.

Since then, the company said it has taken the initiative to Bengaluru, Hyderabad, Gurugram, Chennai and Kolkata, supplying over 75,000 meals daily. I-PAC and other corporate entities have also come forward to source and expand the food supply to additional cities through their network of NGOs. While feeding the hungry, the initiative has also helped set things in motion for these kitchens and restaurant staff during these difficult times, Swiggy said.

Scaling up

Having served over 2,50,000 meals so far, Swiggy is in the process of crowdsourcing funds from corporates and individuals in order to scale the initiative to other parts of the country. The goal is to serve 5,00,000 meals daily.

Speaking about the initiative, Sriharsha Majety, CEO, Swiggy, said: “These are challenging times for the service industry, including the food sector. There are restaurants that run the very real risk of shutting down permanently due to lack of business. This, in turn, has the potential to destroy the livelihoods of thousands of kitchen workers, cooks and support staff. Considering the nature of our business, we are in a unique place to contribute by making something as essential as food available to the needy while providing business opportunities for our restaurant and kitchen partners, so that we can together make it through to the other end of this crisis.”

Swiggy has also set up a platform on Milaap for individual . The donation is voluntary and is eligible for deduction under Section 80G of the Income Tax Act, for Indian donors.

Published on April 02, 2020

A letter from the Editor

Dear Readers,

The coronavirus crisis has changed the world completely in the last few months. All of us have been locked into our homes, economic activity has come to a near standstill. Everyone has been impacted.

Including your favourite business and financial newspaper. Our printing and distribution chains have been severely disrupted across the country, leaving readers without access to newspapers. Newspaper delivery agents have also been unable to service their customers because of multiple restrictions.

In these difficult times, we, at BusinessLine have been working continuously every day so that you are informed about all the developments – whether on the pandemic, on policy responses, or the impact on the world of business and finance. Our team has been working round the clock to keep track of developments so that you – the reader – gets accurate information and actionable insights so that you can protect your jobs, businesses, finances and investments.

We are trying our best to ensure the newspaper reaches your hands every day. We have also ensured that even if your paper is not delivered, you can access BusinessLine in the e-paper format – just as it appears in print. Our website and apps too, are updated every minute, so that you can access the information you want anywhere, anytime.

But all this comes at a heavy cost. As you are aware, the lockdowns have wiped out almost all our entire revenue stream. Sustaining our quality journalism has become extremely challenging. That we have managed so far is thanks to your support. I thank all our subscribers – print and digital – for your support.

I appeal to all or readers to help us navigate these challenging times and help sustain one of the truly independent and credible voices in the world of Indian journalism. Doing so is easy. You can help us enormously simply by subscribing to our digital or e-paper editions. We offer several affordable subscription plans for our website, which includes Portfolio, our investment advisory section that offers rich investment advice from our highly qualified, in-house Research Bureau, the only such team in the Indian newspaper industry.

A little help from you can make a huge difference to the cause of quality journalism!

Support Quality Journalism
This article is closed for comments.
Please Email the Editor
You have read 1 out of 3 free articles for this week. For full access, please subscribe and get unlimited access to all sections.