QuaQua, an immersive travel platform that creates virtual reality (VR)-enabled content for the travel and tourism industry, has secured a funding of $1 million from Anthill Ventures and other existing investors.

Founded in 2016 by Purav Shah and Sandesh Reddy, the Hyderabad-based start-up has closed its first round of institutional investment. QuaQua integrates VR-enabled travel content, meta-information, community and bookings for every point of interest, including best-in-class travel experiences.

AI-driven

The start up plans to leverage the funds raised to enhance its user experience and build an end-to-end AI- (artificial intelligence) and content-driven travel platform. The platform will cover a customer’s journey from travel inspiration to planning, bookings, travel support and sharing travel memories.

QuaQua currently has over 2.5 million users from 100-plus countries. The content on the platform is free for all users with the idea of promoting sustainable tourism.

Shah, co-founder and CEO, said: “QuaQua has received over 20 million video views in the past four months with 12 minutes average time spent by a user.”

Reddy, co-founder and Head of Finance Strategy, said: “Being the first metasearch in the world for attractions, activities and events, QuaQua’s focus has been to create super-engaging content and revenue generation.”

Sailesh Sigatapu, Partner, Anthill Ventures, said: “A content-first travel network is a revolutionary change in the industry. QuaQua has the DNA to execute this new paradigm and we are excited in partnering with them.”

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