Woodland plans special range for e-tail

Our Bureau Pune | Updated on January 24, 2018 Published on February 19, 2015

With sales from the e-commerce platform growing, footwear and apparel maker Woodland plans to launch a range exclusively for selling on-line.

“We have finalised around 20 designs and have begun deliveries to channel partners in December,” Harikirat Singh, MD, said. Around 10 per cent of the company's total sales come from e-commerce.

The Delhi-based firm is also planning an overseas thrust and will open a few company owned and operated (Coco) stores in China, Dubai and the CIS region in 2016. It already has eight-odd stores in Hong Kong.

Woodland will also add 50-60 new 500 Coco stores in India, while testing out the franchise model in smaller towns, Singh added.

Published on February 19, 2015
This article is closed for comments.
Please Email the Editor