Agri Business

Special auctions to mark Coonoor tea trade's 50th year

P. S. Sundar Coonoor | Updated on January 08, 2013

Tea   -  Business Line

To commemorate the golden jubilee of its auctions, the Coonoor Tea Trade Association (CTTA) will conduct three special auctions on March 23.

“The first tea auction in Coonoor was held on March 23, 1963. Over the 50 years, several landmarks have been reached. We will accordingly make the Golden Jubilee auction to remind the trade of the manual ‘outcry’ system in which the auctions started. We will also have two speciality tea auctions – one comprising the teas participating in ‘The Golden Leaf India Award’ contest to be organised by Tea Board and Upasi and the other, Nilgiri Winter Speciality Teas belonging to the members of the Nilgiri Planters’ Association”, CTTA Chairman Sunil Goyal told Business Line.

To enlist better participation of the buyers, CTTA is taking trade delegations to different parts of the country. “We will take trade delegations to south central, north central and north Indian markets in coming months. We are inviting all such traders to our Golden Jubilee celebrations. This follows the encouraging response we had to our recent delegation to Ahmedabad and Mumbai,” he said.

Published on January 08, 2013

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