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Coca-Cola India in association with NGO partner World Vision India has flagged off the second edition of the Support My School campaign.
Launched in January 2011, the campaign aims to create a happy and healthy environment in schools for children across India by providing basic amenities such as water and proper toilets for girls and boys, enabling them to study in a cleaner, healthier and a more holistic environment, said a press release.
Season 1 of the campaign touched the lives of over 43,000 students across 10 States. For Season 2, the Coca-Cola Foundation has committed $500,000, the release added. The second edition was flagged off with the dedication of the Government Higher Secondary School at MKB Nagar, Chennai.
The school has been revitalised with contributions made by campaign partner World Vision and other donors. It was dedicated to the children and the community by Saidai Duraisamy, Mayor, Chennai Corporation; Irial Finan, President, Bottling Investment Group, The Coca-Cola Company; Atul Singh, President and CEO, Coca-Cola India and South West Asia; and Jayakumar Christian, CEO & National Director, World Vision India. The dedication is part of a series of events leading to Season 2 of the Support My School Telethon on February 3. This 12-hour live event on TV will raise money for the second season of the campaign in its aim to revitalise 250 schools across the country.
Irial Finan said, “In today’s business environment, businesses have to look beyond their corporate structures and work towards sustainability of the communities they operate in.”
Season one of the Support My School campaign had transformed over 100 schools across India, said a press release.
> Swetha.kannan@thehindu.co.in
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