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Jaguar Land Rover partners with NVIDIA for automated driving systems, AI

Our Bureau | | Updated on: Feb 17, 2022
Land Rover SUV

Land Rover SUV

Jaguar Land Rover aims to achieve net-zero carbon emissions across its supply chain, products and operations by 2039

Tata Motors-owned Jaguar Land Rover has formed a multi-year strategic partnership with NVIDIA, one of the leaders in artificial intelligence (AI) and computing, to jointly develop and deliver next-generation automated driving systems plus AI-enabled services and experiences.

Starting in 2025, all new Jaguar and Land Rover vehicles will be built on the NVIDIA DRIVE software-defined platform—delivering a wide spectrum of active safety, automated driving and parking systems as well as driver assistance systems.

Inside the vehicle, the system will deliver AI features, including driver and occupant monitoring as well as advanced visualisation of the vehicle’s environment. This full-stack solution is based on NVIDIA DRIVE Hyperion, which features DRIVE Orin centralised AV computers; DRIVE AV and DRIVE IX software; safety, security and networking systems; plus, surround sensors.

DRIVE Orin is the AI brain of the car and runs the Jaguar Land Rover operating system, while DRIVE Hyperion is the central nervous system. Jaguar Land Rover will also leverage in-house developed data centre solutions with NVIDIA DGX for training AI models and DRIVE Sim software built on NVIDIA Omniverse for realtime physically accurate simulation.

Jaguar Land Rover’s software-defined features and its end-to-end verification and validation architecture will enable the delivery of innovative assisted and automated driving services throughout the life of the vehicle via over-the-air software updates.

Thierry Bolloré, Jaguar Land Rover Chief Executive Officer, said: “Collaboration and knowledge sharing with industry leader NVIDIA is essential to realising our Reimagine strategy, setting new benchmarks in quality, technology and sustainability.

Jaguar Land Rover aims to achieve net-zero carbon emissions across its supply chain, products and operations by 2039.

Published on February 17, 2022
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