Logistics

Million frequent flyer miles offer from Star Alliance, 28 member airlines

Ashwini Phadnis New Delhi | Updated on January 11, 2018

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Share your cultural experience online and win a million air miles which are enough to take seven return trips in business class on Air India flight between Chennai and Singapore or 28 round trips in business class between Delhi and Colombo. Or a group of between 5-6 people can fly between North America and India.

To celebrate 20 years of the club, Star Alliance and its 28 member airlines has announced the launch of a worldwide competition in which customers can share their favourite cultural experiences with other travellers for a chance to win a million frequent flyer miles from their Alliance Frequent Flyer programme.

Participants, who are not already members of any FFP, can sign up and receive membership online.

Meanwhile, the Alliance has announced a strategy of harnessing digital technology for the next decade to further enhance the travel experience of its customers. This follows the Alliance’s strategy shifting from the expansion of its network to providing a seamless experience to over 14 million passengers that its member airlines carry annually.

“Passengers want control over their journey at their fingertips. That means having full access to a wealth of information, but also being able to personalise it to their own particular requirements. Providing such services to today’s ‘digital’ traveller on an Alliance level is the central pillar of our new strategic focus,” Said Pedro Heilbron, CEO of Copa Airlines and current Chairman of the Star Alliance Chief Executive Board.

This has been made possible as the IT hub infrastructure which the Alliance put in place in recent years has allowed for better integration of back-end services between the member airlines. With this, the Alliance can start building and offering digital applications.

The new IT hub infrastructure has already enabled the Alliance to, for example, improve the reliability processes such as through-check in for multi-carrier itineraries and ensuring fast crediting of accrued frequent flyer miles into the correct customer account.

The Alliance, which has entered its third decade, is the largest grouping of global airlines. Its members serve 1,300 destinations in 191 countries. Air India, Air Canada, Air China, Lufthansa and Thai Airways are among the airlines which are members of the Alliance.

( This Correspondent is in Frankfurt at the invitation of Star Alliance)

Published on May 14, 2017

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