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Videocon Telecom has invested Rs 130 crore to upgrade its network to support 2.75G EDGE (Enhanced Data for GSM Evolution), a standard 3G technology. The enhanced network is capable of delivering consistent speeds up to 473.6 KBPS, which is about six times the maximum speed delivered by conventional 2G networks.
The network was upgraded as about 80 per cent of mobile internet users still have 2G handsets and can be catered by 2.75G EDGE network. Further, telecom companies are offering 3G network only in select pockets, which deteriorate the customer experience while moving from 3G to 2G network, Videocon Telecom said in a release.
This would also enable the company to offer 3G-like experience to its customers at 2G rates, that too on existing 2G handsets, it added.
“Growing mobile internet comes with a huge opportunity and challenges for a 2G player like us. With the growing smart phone penetration, customers are seeking faster data speeds, that too at reasonable rates,” said Arvind Bali, Director and Chief Executive Officer at Videocon Telecom.
“We are already seeing a huge surge in our data consumption by over 51 per cent already, data user penetration has grown by 3 per cent to touch 40 per cent and average data consumption per customer per day has gone up by 37 per cent within a week of network upgrade,” he added.
rajesh.kurup@thehindu.co.in
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