GSM operator Vodafone India's service revenues rose 10.3 per cent to 1,026 million pounds during the quarter ended June 30, 2014, driven by continued customer growth, strong data usage and improved voice pricing.

The company, a subsidiary of British telecom major Vodafone Plc, had posted 1091 million pounds in service revenues during the comparable period a year ago.

Its mobile customers rose by 3.3 million during the quarter giving a closing customer base of 169.9 million at June 30, 2014.

Data usage grew 102 per cent during the quarter, primarily driven by mobile internet customer growth and a 46 per cent increase in usage per customer.

At June 30, 2014, active data customers totalled 57 million, including 10 million 3G customers and 29 million smartphone users representing 17 per cent penetration of the customer base.

M-Pesa continues to perform well, with national coverage through about 66,000 sales agents, 65 per cent of which were in rural areas, with 1.5 million registered customers till June, of which about 300,000 are active.

>rajesh.kurup@thehindu.co.in