Bharti Airtel (Airtel) on Friday launched unlimited 5G data for its customers to encourage them to experience the power of its 5G Plus network starting at ₹239.

The development comes after Reliance Jio (RJio) started offering unlimited 5G data access during the beta trials during the network rollout.

Customers will now be able to experience ultrafast, reliable, and secure 5G Plus services without having to worry about data exhaustion as the company removes the capping on data usage across all existing plans, Airtel said in a statement.

“All postpaid customers and those prepaid customers with a data plan of ₹239 and above will be able to avail of the offer, it said adding that the Airtel 5G Plus service is available to customers in over 270 cities in the country (now), the company said.

All they will need is a 5G compatible device and being in a 5G network area, it said.

“This introductory offer is in line with the philosophy of wanting our customers to be able to surf, stream, chat and enjoy multiple benefits at blazing speeds without having to worry about data limits. We hope our customers enjoy the power of world-class Airtel 5G Plus,” Shashwat Sharma, Director Consumer Business, Airtel said.

Airtel 5G Plus has three compelling advantages for its customers -- it has up to 30 times higher speeds than 4G, a technology that’s accepted the world-over -- and a network that is kinder to the environment, he said.

The company is working towards offering nationwide coverage and is well poised to cover every town and key rural area with 5G services by the end of March 2024.

In the last year, Airtel has demonstrated 5G with a host of powerful use cases that will change the way customers lead their lives and do business.