Amazon looks to expand to rural areas

Our Bureau Visakhapatnam | Updated on June 11, 2019

With its ‘I Have Space’ initiative, the e-commerce giant wants to partner with small-time grocery shop owners to improve its delivery network.

Amazon is eyeing the markets in tier-II and tier-III cities and in rural areas and is also tying up with kirana shops to use their network to deliver goods.

Subbu Palaniappan, Amazon India Head-Prime Member Growth & Engagement, told reporters here that under the ‘I Have Space’ initiative, the company is penetrating into rural segments by partnering with small-time grocery shop operators.

Stating that Amazon had over 8,500 sellers in Andhra Pradesh, 1,700 of whom were located in Visakhapatnam, he said that one-third of their clients in India were Amazon Prime members, availing a bouquet of entertainment services on the small screen along with hassle-free shopping experience with additional discount offers.

He said that Andhra Pradesh was a very important state for as it had continued to invest significantly to improve the network.

Palaniappan said the Prime membership around the world had crossed over 100 million.

Published on June 11, 2019

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