Amazon ropes in watch designer Michael Foley

Priyanka Pani Mumbai | Updated on July 14, 2014

Online marketplace has roped in renowned watch designer and connoisseur Michael Foley for its watch store.

Foley will lend his expertise in the watch design industry and will curate the portal’s watch store based on the latest trends and styles. He will share extensive reviews for each timepiece that would help customers understand their chosen assortment of products better and hence make informed buying decisions.

Making a right purchase decision for a timepiece today needs more knowledge than just the brand name, dial colour and pricing. Many people often wonder why their watch says “adjusted” on the case, what is an amplitude, what actually is a perpetual or moon phase calendar, is there a difference between a chronograph and cosmograph?

Besides these technological jargons - there are no authoritative expert reviews about newly launched timepieces, making it tough to believe what is good and what is just functional.

Foley will demystify these jargons on watches store and will make the entire purchase decision more informed.

“Amazon watch store is for a consumer who has an emotional connect with timepieces. Our aim is to deconstruct fashion for these passionate Indian consumers, and Michael will help us achieve the same through "Foley Talk" - where he explains a new product type every month and reviews key launch for that month,” said Vikas Purohit, Category Leader - Fashion, Amazon India.

"At Amazon watch store, we have taken every care to give customers a trustworthy and real shopping experience - from ensuring valid India warranty for every watch sold on the platform to minimising retouch in our studios so that the watch that reaches our customer is what he had seen on the site. We believe adding impartial expert reviews and guides will go a step further in helping our customers make the right choice when they shop.” he added.

The’s watch store offers a wide brand assortment of over 12,000 styles from more than 100 brands, including Fossil, Titan, Fastrack, Timex, Casio, Tommy Hilfiger, Citizen, Police, Esprit, Kenneth Cole, and Disney.

The selection offers watches for men, women and children, across fashion, dress, casual, sports, and classic categories, at great prices. In addition, it also has a large collection of sports watches which include, running, outdoors, fitness and chronograph sports watches.

A section that is most visited by consumers is the curated ‘Gift Selection’, a convenient destination to find the perfect gift for anyone, for all budgets.

Published on July 14, 2014

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