Flipkart has 100 million registered users, making it the first online marketplace in India to reach this milestone.

A press statement from the company said Flipkart has become the first company to reach this milestone in a single country outside the US and China.

With 100 million users, Flipkart’s registered customer base stands at around 63 per cent of the entire wireless and wireline broadband connections in India. The figures released by TRAI in September 2016 put the number of broadband connections in the country at under 160 million.

“Since the time we sold the first book to our first customer in 2007 till today, our journey has always been about providing a superior shopping experience to our customers while continuously raising the quality of service and selection," Binny Bansal, CEO & Co-Founder of Flipkart, said.

The Indian e-commerce market is among the fastest growing in the world and the Bank of America Merrill Lynch Report released in September 2016 confirmed Flipkart as the market leader with over 43 per cent market share. The report also added that by 2019, Flipkart would continue to lead with a 44 per cent share of the e-commerce market.

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