Cisco on Tuesday announced that it has been chosen by Gujarat Telelinks Private Ltd. (GTPL) for cable digitisation across Gujarat, West Bengal, Maharashtra and Jharkhand.

As part of this digitisation program, GTPL would deploy more than 300,000 next-generation digital set-top boxes from Cisco over the next 12 months in these markets, CISCO said in a statement.

“Digitisation will help GTPL transform into a lifestyle-experience provider and help enable services like residential TV, HDTV, gaming, digital video recording, video on demand and future ‘connected home’ services to retail consumers,” it said.

The new digital platform would also allow cable and Internet service providers to offer enhanced services to consumers and increase their subscription revenue, CISCO added.

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