Not satisfied with your new phone? Or upset over that scratch on the screen of your costly new phone? Swap it with a brand new one, Tata Docomo says.

The telecom service provider has launched a scheme in Hyderabad, which later will be rolled out in other parts of the country, which allows its post-paid customers to swap their phones with new phones. It tied up with an international player to give new or refurbished phones to those who join the scheme. To begin with, it covers 500 models in 30 phone brands.

“We don’t ask any question. All they need to do is to join the SimplySwap scheme and pay a monthly fee that ranges from Rs 89 to Rs 669 and a swap fee. You can join the scheme even if you buy the phone 90 days earlier,” Abhijit Kishore, Head of Mobility Business Unit (Andhra Pradesh circle), told Business Line. The company promises to replace the phone in 72 hours.

The company, which has 65 lakh users in the circle, will roll out the plan to other cities in phases. About 20 per cent of its users are post-paid customers.

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