Content creators mean business
Social media influencers are flipping the rules by first getting followers and then launching products and ...
CEO Tim Cook presents the new iPhone 11 at an Apple event at their headquarters in Cupertino, California, U.S. September 10, 2019. - REUTERS
Apple Inc caught up with hardware rivals on Tuesday by revealing a triple-camera iPhone, and it rolled out a streaming TV service priced at $5 a month, undercutting Disney and Netflix.
The announcements came at the company's biggest marketing event, where it unveils its top products for the year ahead, and showcased an aggressive Apple ready to battle on price.
Read also - Factbox: Apple unveils $4.99/month streaming TV service, new iPhones
The long-awaited Apple TV+ streaming television service will be available in over 100 countries, starting in November. The service will not be available in China when it launches, nor will the Apple Arcade video game subscription.
Buyers of an iPhone, iPad or Mac will get a free year of streaming TV, potentially drawing hundreds of millions of viewers to the service. That catapults the new service into a rarified group of companies.
“I think the pricing on the Apple TV service was a positive surprise,” said Michael James, managing director of equity trading at Wedbush Securities in Los Angeles. “That's why you're seeing the hammering in some of the other video service-related names like Netflix, Amazon and Roku. That was positive that people were happy to hear.”
There was no bundle with Apple Music or other services as some analysts had expected. But Ben Bajarin, an analyst with Creative Strategies, said the TV service, a $5 a month “Arcade” gaming service and the base model iPhone 11, seem designed to draw in users for the longer term.
“We weren't expecting Apple Arcade and particularly Apple TV to be priced as aggressively as they were,” Bajarin said. “They know once consumers get into their ecosystem, they don't leave.”
Apple said its new iPhone 11 will come with two back cameras, including an ultra-wide-angle lens and the next generation of microchips, the A13. Prices start at $699, down from last year's new iPhone that started at $749.
The more expensive iPhone 11 Pro will have three cameras on the back - wide-angle, telephoto and ultra-wide. It can create videos with all three back cameras and the front camera at the same time and starts at $999. The iPhone 11 Pro Max with a bigger screen starts at $1,099. The new phones are available to order Friday and will start shipping Sept. 20.
Rivals including Huawei Technologies Co Ltd and Samsung Electronics Co Ltd already sell phones with three cameras on the back. While Apple once tested the upper limits of what consumers would pay for a phone, it is now giving ground on prices, even making older models available at significant discounts to the latest technology.
“Consumers still care about cameras. That's why it was surprising over the last couple of years that Samsung and Huawei got the jump on Apple,” said Patrick Moorhead, an analyst with Moor Insights & Strategy. “Apple was playing a bit of catch up, but Apple did bring their game, particularly on the video side of the camera, where I do think they'll have the leg up.”
Analysts expect Apple will sell around 200 million iPhones in the next year, in addition to other devices, and while many of those will be in China, it ensures at least tens of millions of potential viewers for the subscription service.
Hal Eddins, the chief economist for Apple shareholder Capital Investment Counsel, said Apple's lower-priced iPhones “aren't exciting on the surface, but the low streaming price may suck in some new subscribers.” Apple shares gained 0.8%.
With streaming content, Apple is entering a crowded field dominated by Netflix Inc. (Graphic: https://tmsnrt.rs/2N6OB2j)
Walt Disney Co will launch on Nov. 12 a $7-per-month service that will contain that firm's iconic children's content. Apple is also trying to beat HBO Max with its hit shows like ”Game of Thrones,” “Friends” and “The Sopranos.”
Apple's challenge is to persuade consumers that its family of devices, from its set-top box to phones, are the best one-stop place to watch shows.
The roll-out of new subscription-based services by Apple paves the way for the introduction of new business models akin to the all-you-can-eat bundles like Amazon Prime,” said Paolo Pescatore, an analyst with PP Foresight. “In the future, we might even see users pay for a service bundle and receive a new iPhone every year.
Apple also unveiled an updated watch, the Series 5, with an always-on display, starting at $399, while keeping the older Series 3 starting at $199. Moorhead said the older model would drive “tremendous” business.
Apple said the seventh generation of the iPad will start at $329 and be available to order starting Tuesday and in stores on Sept. 30.
Social media influencers are flipping the rules by first getting followers and then launching products and ...
Paneer, once alien to the South, has found a lucrative market in Chennai
WPP agency Wunderman Thompson has launched its annual Future 100 report, lifting the lid on trends shaping the ...
Carriers claim that all measures — including pre-flight tests, cabin sanitisation and fresh air inflow — have ...
What filters should you apply when mining for under-the-radar small-cap stocks? Read on to find more
High valuation, intensely competitive landscape and small cap nature of the stock are key risks.
Amid choppiness, the benchmark indices slipped marginally; approach the week with caution
SBI Cards (₹1,032.7): Witnesses fresh breakoutBetween September and December last year, the stock of SBI Cards ...
A virus swept aside 2020 plans to mark the 250th year of the birth of Beethoven. We need the German composer’s ...
A mysterious new exhibit has been the centre of attraction at the gallery of Modern Art. This art work has ...
Tara was a curious little girl who loved to ask questions.She lived with her parents and her grandmother — ...
On the day the oleander baby was born, there was a steady, happy drizzle. Madhu woke up feeling unsteady. The ...
Social media influencers are flipping the rules by first getting followers and then launching products and ...
WPP agency Wunderman Thompson has launched its annual Future 100 report, lifting the lid on trends shaping the ...
Paneer, once alien to the South, has found a lucrative market in Chennai
The Flipkart kids playing adults are back — this time to push the home grown e-commerce marketplace’s grocery ...
Three years after its inception, compliance with GST procedures remains a headache for exporters, job workers ...
Corporate social responsibility (CSR) initiatives of companies are altering the prospects for wooden toys of ...
Aequs Aerospace to create space for large-scale manufacture of toys at Koppal
And it has every reason to smile. Covid-19 has triggered a consumer shift towards branded products as ...
Please Email the Editor