Social Media

WhatsApp launches ‘check it before you share it’ campaign

Our Bureau New Delhi | Updated on May 15, 2020 Published on May 15, 2020


Social media platform WhatsApp on Friday launched ‘check it before you share it’, a campaign that is meant to serve as a simple reminder always to double-check facts before forwarding.

This is another step in its multi-year campaign to address rumours, the Facebook-owned company said.

This campaign acts as a simple and powerful reminder that it is the responsibility of everyone to double-check the facts before forwarding messages to flatten the misinformation curve, it said in a statement.

It tries to inculcate a behaviour that urges users to gain more information about the messages they receive through any of the many ways, like reaching out to the MyGov helpline to receive important updates or searching the web.

“People across the country are relying on WhatsApp to talk to their loved ones, doctors, teachers and businesses during this challenging time. Our priority is to empower people to directly connect with health officials and government agencies to rely on these credible sources to receive verified updates during the pandemic," Shivnath Thukral, India Head of Public Policy for WhatsApp, said.

To promote the MyGov helpline, the WhatsApp campaign conveys the precautionary measures that people should take to prevent the spread of COVID-19 like to cough in elbows, stay home, wash your hands, avoid touching your face, and to keep social distancing.

People will be able to see these ads on Facebook and Instagram, and message the helpline with just one tap, the company said.

In addition to the educational efforts, WhatsApp has made product changes to address virality, partnered with governments and global institutions to empower users to have access to credible information, and stepped up fact-checking.

“WhatsApp has taken proactive steps to support MyGov in its endeavour to ensure that people have access to accurate and verified information. Through partnerships with various stakeholders and institutions, together, we are making credible information available to everyone. We urge people to rely on the MyGov helpline and reach out for timely and reliable health information,” Abhishek Singh, CEO MyGov and President and CEO, National e-Governance Division, said.

Published on May 15, 2020

A letter from the Editor

Dear Readers,

The coronavirus crisis has changed the world completely in the last few months. All of us have been locked into our homes, economic activity has come to a near standstill. Everyone has been impacted.

Including your favourite business and financial newspaper. Our printing and distribution chains have been severely disrupted across the country, leaving readers without access to newspapers. Newspaper delivery agents have also been unable to service their customers because of multiple restrictions.

In these difficult times, we, at BusinessLine have been working continuously every day so that you are informed about all the developments – whether on the pandemic, on policy responses, or the impact on the world of business and finance. Our team has been working round the clock to keep track of developments so that you – the reader – gets accurate information and actionable insights so that you can protect your jobs, businesses, finances and investments.

We are trying our best to ensure the newspaper reaches your hands every day. We have also ensured that even if your paper is not delivered, you can access BusinessLine in the e-paper format – just as it appears in print. Our website and apps too, are updated every minute, so that you can access the information you want anywhere, anytime.

But all this comes at a heavy cost. As you are aware, the lockdowns have wiped out almost all our entire revenue stream. Sustaining our quality journalism has become extremely challenging. That we have managed so far is thanks to your support. I thank all our subscribers – print and digital – for your support.

I appeal to all or readers to help us navigate these challenging times and help sustain one of the truly independent and credible voices in the world of Indian journalism. Doing so is easy. You can help us enormously simply by subscribing to our digital or e-paper editions. We offer several affordable subscription plans for our website, which includes Portfolio, our investment advisory section that offers rich investment advice from our highly qualified, in-house Research Bureau, the only such team in the Indian newspaper industry.

A little help from you can make a huge difference to the cause of quality journalism!

Support Quality Journalism
  1. Comments will be moderated by The Hindu Business Line editorial team.
  2. Comments that are abusive, personal, incendiary or irrelevant cannot be published.
  3. Please write complete sentences. Do not type comments in all capital letters, or in all lower case letters, or using abbreviated text. (example: u cannot substitute for you, d is not 'the', n is not 'and').
  4. We may remove hyperlinks within comments.
  5. Please use a genuine email ID and provide your name, to avoid rejection.
You have read 1 out of 3 free articles for this week. For full access, please subscribe and get unlimited access to all sections.