Start-up Cuemath eyes global expansion

Priyanka Pani Mumbai | Updated on January 15, 2018

Manan Khurma, founder and CEO, Cuemath

Home-based maths-learning tutorial plans to enter West Asia, Singapore

Home-based maths-learning tutorial Cuemath is planning to expand its footprints in the international market with West Asian countries and Singapore. The idea to go global is to take on international formats of maths teaching such as Abacus and Japanese method Kumon, said founder and CEO, Manan Khurma.

Founded in 2013, Cuemath is an after-school maths excellence programme for kindergarten to grade 8 children, and is offered offline at home-based centres run by certified Cuemath teachers.

“The idea is to create a global product in the edutech segment. Our product is tech-based, but is consumed in the offline mode. All our content, curriculum and modules are created by our team of educators from Harvard and Stanford. We also have filed for IP protection for the same,” Khurma told BusinessLine.

At present, Cuemath runs about 2,000 centres educating more than 10,000 students across six major metros in the country. However, the idea is to go deep and consolidate in those cities. Khurma said the firm plans to expand its student base to 50,000 and have 10,000 centres or teachers by end of this year.

The start-up claims to have an unique way of teaching maths to kids in three different ways — school maths, mental aptitude and creative reasoning. The students who sign up for the programme find it more engaging, Khurma said.

The firm charges about ₹2,000 from each student per month and keeps about 30 per cent of it as commission, giving the rest to the teachers as their income. The start-up provides regular training to the teachers and also helps them in acquiring students. As a policy, Cuemath doesn’t allow more than one teacher in half-a-kilometre radius.

It has developed two apps — Cuemath for teachers and Cueparent for parents to monitor the progress of their kids .

In 2016, Bengaluru-based Cuemath raised $15 million from Sequoia Capital. It had raised $4.1 million in Series A round of funding from Sequoia India in February 2015; and a seed round from Unitus Seed Fund and early-stage investor Alok Mittal, in 2014.

Published on March 29, 2017

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