TikTok's parent ByteDance eyes on India to deepen its root

Prashasti Awasthi Mumbai | Updated on June 02, 2020 Published on June 02, 2020

ByteDance, TikTok’s parent company, is planning to establish a second corporate entity in India to gain prominence in the country.

According to 91mobiles sources, the new entity is most likely to offer Information Technology and IT-enabled services support to all ByteDance platforms worldwide, including in India.

The entity will facilitate the work of other branches located across the globe and focus on creating content across its various platforms.

As per an Economic Times report, ByteDance is expected to file an application with the government and regulators, including the Department for Promotion of Industry and Internal Trade in the next few weeks.

ByteDance owns and operates popular short-form mobile app TikTok and social media platform Helo. It also has content-based platform Toutiao and Douyin, Chinese TikTok twin, Xigua Video, among others.

India is the biggest market of TikTok as the short video app garnered 611 million downloads in the country. China, the country where TikTok is based, came second in the list with around 196.6 million installs.

TikTok crossed the 1.5 billion downloads count across the globe in April.

Recently, the app drew criticism for encouraging objectionable content such as videos glorifying acid attacks, rape, and more. The app’s rating on Google Play Store had dropped to 1.2 before recovering to 4.4 after Google removed millions of negative reviews, 91mobiles reported.

Published on June 02, 2020
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